"we don't believe in pushing people into separate communities,"says Arun Gupta,the affable CEO of Age Ventures India(AVI).That inn a nutshell sums up what this non-profit venture is trying to do for senior housing in the country.In a new and welcome move, AVI is teaming up with developers to persuade them to convert a portion of their new projects into elderly-friendly housing units.Thus,rather than get isolated in retirement homes,the elderly can live and interact wiht the larger community and yet be cared for with all the little frills that make the sunset years carefree.
AVI liaises with leading developers working on large housing projects or mini townships and works with them to dedicate 15-20 per cent of their units into a separate retirement block."We don't retire from life, we just retire form work," says Gupta.The idea is to provide a setting where the couple can take it easy,enjoy value-added pursuits, be safe and yet stay in the mainstream.
AVI liaises with leading developers working on large housing projects or mini townships and works with them to dedicate 15-20 per cent of their units into a separate retirement block."We don't retire from life, we just retire form work," says Gupta.The idea is to provide a setting where the couple can take it easy,enjoy value-added pursuits, be safe and yet stay in the mainstream.
